[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”df96b77a-cd4f-44a8-a771-2d6347592b53″ text_font=”Cormorant Garamond||||||||” text_font_size=”16px” header_font=”Cormorant Garamond||||||||” header_2_font=”Cormorant Garamond||||||||” header_2_text_color=”#093532″ header_2_font_size=”50px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.15em” header_3_font=”Cormorant Garamond||||||||” header_4_font=”Cormorant Garamond||||||||” header_5_font=”Cormorant Garamond||||||||” header_6_font=”Cormorant Garamond||||||||” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
About us<\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Cormorant Garamond||||||||” text_font_size=”16px” header_font=”Cormorant Garamond||||||||” header_2_font=”Cormorant Garamond||||||||” header_2_text_color=”#093532″ header_2_font_size=”50px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.15em” header_3_font=”Cormorant Garamond||||||||” header_4_font=”Cormorant Garamond||||||||” header_5_font=”Cormorant Garamond||||||||” header_6_font=”Cormorant Garamond||||||||” custom_margin=”|-32px||||” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
In the Mediterranean, thousands of women are setting up agri-tourism structures to achieve financial independence. By doing so, they contribute to the sustainable, economic and cultural development of their communities. Our goal ? Carrying the voice of these forgotten ones.<\/strong><\/span><\/p>\n[\/et_pb_text][et_pb_blurb title=”By generating various publications” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#7596C0″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” content_max_width=”100%” _builder_version=”4.24.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”Cormorant Garamond|700||on|||||” header_text_color=”#0a0100″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”By bringing their cause before institutions” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#7596C0″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” content_max_width=”100%” _builder_version=”4.24.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”Cormorant Garamond|700||on|||||” header_text_color=”#0a0100″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/hemerainitiatives.com\/wp-content\/uploads\/2024\/02\/Design-sans-titre-7.png”<\/a>; title_text=”Design sans titre (7)” align=”right” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”87.2%” filter_opacity=”100%” overflow-y_tablet=”” overflow-y_phone=”” overflow-y_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-8px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#921A43″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-2px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”79%” module_alignment=”center” custom_margin=”-2px|auto||62px||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Cormorant Garamond||||||||” text_font_size=”16px” text_line_height=”1.9em” module_alignment=”left” global_colors_info=”{}”]<\/p>\nH\u00e9m\u00e9ra Initiatives finds its origin in the research and travels around the Mediterranean of Fantine, Salom\u00e9 and Alice, the founders of the association. Deeply linked to the rurality and engaged profoundly for gender equality, they realized how many women were invisibilized in the farming community. However, they also discovered how many women were pushing this cloak of invisibility and searching for independencies by creating an agro-tourism system.\u00a0<\/em><\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/hemerainitiatives.com\/wp-content\/uploads\/2025\/01\/Design-sans-titre-8.png”<\/a>; title_text=”Design sans titre (8)” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FAF6F1″ filter_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#921A43″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-2px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_icon font_icon=”3||divi||400″ icon_color=”#000080″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||-11px||false|false” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Cormorant Garamond||on||||||” text_text_color=”#4162A1″ text_font_size=”19px” text_line_height=”1.9em” quote_font=”Cormorant Garamond||||||||” background_color=”#ffffff” width=”100%” min_height=”122.8px” custom_padding=”||0px|||” animation_style=”fade” border_radii=”on|11px|11px|11px|11px” global_colors_info=”{}”]<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/hemerainitiatives.com\/wp-content\/uploads\/2023\/11\/design-sans-titre-4.png?resize=114%2C114&ssl=1\")
<\/span><\/p>\n<\/span><\/p>\nH\u00e9m\u00e9ra, goddess of the light, mother of Thalassa, Greek goddess of the Mediterranean sea<\/span><\/p>\n<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Mission” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FAF6F1″ min_height=”1140.9px” custom_padding=”1px||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” min_height=”738.5px” custom_margin=”15px|auto||auto||” custom_padding=”0px|||||” border_radii=”on|8px|8px|8px|8px” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#FAF6F1″ open_toggle_background_color=”#9DB0C6″ closed_toggle_text_color=”#FAF6F1″ closed_toggle_background_color=”#7596C0″ toggle_icon=”G||divi||400″ icon_color=”#FAF6F1″ toggle_icon_last_edited=”off|desktop” icon_color_last_edited=”off|desktop” _builder_version=”4.24.2″ _module_preset=”default” toggle_text_color=”#FAF6F1″ toggle_level=”h2″ toggle_font_size=”50px” body_text_color=”#FAF6F1″ body_quote_border_color=”RGBA(255,255,255,0)” background_color=”#FAF6F1″ text_orientation=”justified” module_alignment=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”10px” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” global_colors_info=”{}”][et_pb_accordion_item title=”Our statement” open=”on” _builder_version=”4.24.2″ _module_preset=”default” body_font=”Cormorant Garamond||||||||” body_text_color=”#FAF6F1″ body_font_size=”16px” global_colors_info=”{}” toggle_text_color=”#060D52″ toggle_level=”h2″ toggle_font=”Cormorant Garamond|700|||||||”]<\/p>\n
In rural areas, Women are struggling between discrimination, stereotypes and social pressures. They are pushed out of the public sphere into the private sphere to look after the home and are therefore excluded from owning land and livestock, cannot participate in decision-making bodies and have difficulties accessing a status and therefore a salary. <\/strong>The mental burden is even heavier because they have to deal with home and farm, without any recognition in both work.<\/span><\/p>\nRural cultural tourism appears then to be a solid response.<\/strong> Indeed, it is a new, free and constantly expanding path for them in which they have a central place. With the gendered distribution of roles, women dominate the tertiary sector, particularly tourism. Plus, this new kind of tourism, highlights the rural patrimony, which is a field in which they are the major actors and guardians (their central role in the household places them as the primary transmitters of traditional and cultural knowledge) By creating their own structures to sell their products, show their farms, demonstrate their traditional know-how, or creating cooperatives, they become key strategic players in meeting the challenges of the Mediterranean basin.<\/span><\/p>\nNowadays, the Mediterranean basin is a mirror of our global problems, with pollution, migration issues, rural poverty and lack of food security. It’s also a strong identity, a culture and a shared history that connects us, from thousand-year-old olive trees to azulejos and a rich gastronomy. The idea of honoring this heritage while encouraging economic, social and environmental development seems to be the ideal solution. Progress today requires this kind of sustainable and committed innovation. If women had the same resources and opportunities as men, they could increase production by 30%, thereby reducing the number of people suffering from hunger by over 150 million.[1]<\/strong><\/a><\/em><\/span><\/p>\nFor those ones to be efficient, political institutions need to get involved. Without recognition and investments, the formidable work and commitment of this women would remain a medium-term solution. Indeed, women are taking action to deal with the consequences of these inequalities, but it is more necessary than ever for policies to commit themselves to tackling the causes. To present these innovation as the only means of action without any support would demonstrate that they do not have the right to exist on an equal footing in the traditional space and worsen the mental burden weighing on their shoulders. We must support and recognize better these women and their communities, not only as a way of overcoming stereotypes and gender roles but also as a way of sustainably developing our societies.<\/span><\/p>\n
[\/et_pb_text][et_pb_blurb title=”By generating various publications” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#7596C0″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” content_max_width=”100%” _builder_version=”4.24.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”Cormorant Garamond|700||on|||||” header_text_color=”#0a0100″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”By bringing their cause before institutions” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#7596C0″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” content_max_width=”100%” _builder_version=”4.24.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”Cormorant Garamond|700||on|||||” header_text_color=”#0a0100″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/hemerainitiatives.com\/wp-content\/uploads\/2024\/02\/Design-sans-titre-7.png”<\/a>; title_text=”Design sans titre (7)” align=”right” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”87.2%” filter_opacity=”100%” overflow-y_tablet=”” overflow-y_phone=”” overflow-y_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-8px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#921A43″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-2px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”79%” module_alignment=”center” custom_margin=”-2px|auto||62px||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Cormorant Garamond||||||||” text_font_size=”16px” text_line_height=”1.9em” module_alignment=”left” global_colors_info=”{}”]<\/p>\n H\u00e9m\u00e9ra Initiatives finds its origin in the research and travels around the Mediterranean of Fantine, Salom\u00e9 and Alice, the founders of the association. Deeply linked to the rurality and engaged profoundly for gender equality, they realized how many women were invisibilized in the farming community. However, they also discovered how many women were pushing this cloak of invisibility and searching for independencies by creating an agro-tourism system.\u00a0<\/em><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/hemerainitiatives.com\/wp-content\/uploads\/2025\/01\/Design-sans-titre-8.png”<\/a>; title_text=”Design sans titre (8)” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FAF6F1″ filter_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#921A43″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-2px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_icon font_icon=”3||divi||400″ icon_color=”#000080″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||-11px||false|false” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Cormorant Garamond||on||||||” text_text_color=”#4162A1″ text_font_size=”19px” text_line_height=”1.9em” quote_font=”Cormorant Garamond||||||||” background_color=”#ffffff” width=”100%” min_height=”122.8px” custom_padding=”||0px|||” animation_style=”fade” border_radii=”on|11px|11px|11px|11px” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n H\u00e9m\u00e9ra, goddess of the light, mother of Thalassa, Greek goddess of the Mediterranean sea<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Mission” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FAF6F1″ min_height=”1140.9px” custom_padding=”1px||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” min_height=”738.5px” custom_margin=”15px|auto||auto||” custom_padding=”0px|||||” border_radii=”on|8px|8px|8px|8px” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#FAF6F1″ open_toggle_background_color=”#9DB0C6″ closed_toggle_text_color=”#FAF6F1″ closed_toggle_background_color=”#7596C0″ toggle_icon=”G||divi||400″ icon_color=”#FAF6F1″ toggle_icon_last_edited=”off|desktop” icon_color_last_edited=”off|desktop” _builder_version=”4.24.2″ _module_preset=”default” toggle_text_color=”#FAF6F1″ toggle_level=”h2″ toggle_font_size=”50px” body_text_color=”#FAF6F1″ body_quote_border_color=”RGBA(255,255,255,0)” background_color=”#FAF6F1″ text_orientation=”justified” module_alignment=”center” border_radii=”on|20px|20px|20px|20px” border_width_all=”10px” border_color_all=”RGBA(255,255,255,0)” border_style_all=”none” global_colors_info=”{}”][et_pb_accordion_item title=”Our statement” open=”on” _builder_version=”4.24.2″ _module_preset=”default” body_font=”Cormorant Garamond||||||||” body_text_color=”#FAF6F1″ body_font_size=”16px” global_colors_info=”{}” toggle_text_color=”#060D52″ toggle_level=”h2″ toggle_font=”Cormorant Garamond|700|||||||”]<\/p>\n In rural areas, Women are struggling between discrimination, stereotypes and social pressures. They are pushed out of the public sphere into the private sphere to look after the home and are therefore excluded from owning land and livestock, cannot participate in decision-making bodies and have difficulties accessing a status and therefore a salary. <\/strong>The mental burden is even heavier because they have to deal with home and farm, without any recognition in both work.<\/span><\/p>\n Rural cultural tourism appears then to be a solid response.<\/strong> Indeed, it is a new, free and constantly expanding path for them in which they have a central place. With the gendered distribution of roles, women dominate the tertiary sector, particularly tourism. Plus, this new kind of tourism, highlights the rural patrimony, which is a field in which they are the major actors and guardians (their central role in the household places them as the primary transmitters of traditional and cultural knowledge) By creating their own structures to sell their products, show their farms, demonstrate their traditional know-how, or creating cooperatives, they become key strategic players in meeting the challenges of the Mediterranean basin.<\/span><\/p>\n Nowadays, the Mediterranean basin is a mirror of our global problems, with pollution, migration issues, rural poverty and lack of food security. It’s also a strong identity, a culture and a shared history that connects us, from thousand-year-old olive trees to azulejos and a rich gastronomy. The idea of honoring this heritage while encouraging economic, social and environmental development seems to be the ideal solution. Progress today requires this kind of sustainable and committed innovation. If women had the same resources and opportunities as men, they could increase production by 30%, thereby reducing the number of people suffering from hunger by over 150 million.[1]<\/strong><\/a><\/em><\/span><\/p>\n For those ones to be efficient, political institutions need to get involved. Without recognition and investments, the formidable work and commitment of this women would remain a medium-term solution. Indeed, women are taking action to deal with the consequences of these inequalities, but it is more necessary than ever for policies to commit themselves to tackling the causes. To present these innovation as the only means of action without any support would demonstrate that they do not have the right to exist on an equal footing in the traditional space and worsen the mental burden weighing on their shoulders. We must support and recognize better these women and their communities, not only as a way of overcoming stereotypes and gender roles but also as a way of sustainably developing our societies.<\/span><\/p>\n![\"\"](\"https:\/\/hemerainitiatives.com\/wp-content\/uploads\/2024\/02\/Design-sans-titre-7.png”\")
<\/span><\/p>\n